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Brand Overview
The Fuzz Academy is a brand of cute, fat and brainy animal characters that attend an elite college on an island in the Middle of Nowhere. They are friendly and mischievous, environmentally conscious, always ready for a good prank or parody (especially if it's done on humans), dress up in ridiculous clothes, and love delicious foods. Each animal at the Fuzz Academy has its own distinct personality, but they all have a similar look.

The Fuzz Academy online social gaming site, still in beta and currently under hibernation for a major revamp, has earned 90,000 registered users and averages 5 million hits/month in 1 year of operation solely from word of mouth. The FA world's school-like atmosphere and healthy competition between users of different Houses and species set it apart from other pet-based social games. Additionally, users can play games and take "classes" that teach information like real-life classes (i.e. History, Math, Spelling).

The brand's core messages can be summed up in three words: fun, environmental, and educational. The Fuzz Academy aims to let kids and tweens have fun with cute, fat animals and at the same time learn about how to live environmentally, contribute to environmental causes, and learn that being intelligent is a pretty cool thing.

Fuzz Academy has donated to the Nature Conservancy's Adopt-An-Acre, Plant A Billion Trees, the ASPCA, and the World Wildlife Fund.

Licensing & Other Business Inquiries

The Fuzz Academy company is currently seeking to expand to other media, such as apparel, plush dolls, animated episodes, stationery, and other merchandise. We are open to licensing in almost all categories and would love to hear from you! If you would like to contact us about how to place the Fuzz Academy characters and brand on your products, or if you would like to find out more about the site's business, please send your email to: marie.x.lu@gmail.com.